McMenamin: 2011

End Result and Evaluation

15 minutes of fame - Coming from Andy Warhol’s famous quote, “In the future everybody will be world famous for fifteen minutes.". The overview of this project was to create a pull-out for the magazine Wallpaper. The concept was to make the reader read/look/listen to something or someone for approximately 15 minutes. My initial idea was to choose a subject i was interested in, straight away i thought of something music orientated. After my first quick brainstorm i was keen on doing the pull-out on a group of friends who are currently getting a name for them selfs in the DJ industry. In a way this let my research element for the project down by having an idea the first day and going with that instead of looking and broadening my ideas. For the pull-out i decided to have a short interview what i was easily able to actually do the interview, i also created the front page as a poster and even chucked a CD in there for the reader to have a listen. I found it a lot easier to show my digital work on my blog other than using a book what i just jot notes in, i will definitely be using a blog for the majority of future projects. Overall i am happy with my final product and could relate to it been in a magazine although i feel a few things let me down. If i was to do the project again i would do deeper research and not rush into it as quickly as i did. I also think that my time management skills could of been better, i found my self rushing around last minute to have it finished. I have learnt a lot from this project, i designed a CD cover, not hard i know but its something i have never done before and for a first attempt i think it looks quite professional and i know my friends who i did the project on are keen on using the design for there CD’s. My Software skills have also improved using tools and techniques for the first time in inDesign and Photoshop.

CD Design

Designing the CD was simple, i found a template what had the specific sizes and spacings needed. I used the same image as for the poster, once it had actually been printed i felt using the same image looks abit too much but i was really happy with the end result of the CD and thought it looks quite professional.

To hold the CD on the pull out i am to create a CD sleeve what i will place were the SPS logo is. In indesign i then cut out the area where the CD is going so the image and logo will match up when i attach the sleeve.

Interview (Question & Answers)

These are a few screen shots showing my progress on designing and layout on my interview page.

I chose the colour blue to highlight the asked questions, i felt blue was easily read but not to much 'in your face' sort of thing.

To clearly show who actually answered each question asked, i wrote the name in bold just before the answer. The font used is helvetica nue what i know is really over used but it needs to be used for something and felt this was perfect opportunity to do so.

To finish off the interview i added a couple of websites not only to make it look more profesional but a bit of an advertisement (go check them out). I added the SPS logo where the CD will be placed, the image really needed something extra there, it was looking abit dull.

Poster

After dropping my poster image into indesign i added the 15 minutes of fame title just underneath the logo, this way it enables the reader to straight away realise that its one of the many 15 minutes of fames. I was going to also put on here that there was a free taster CD in with the pull out but i felt it ruined the poster.

Chosen imagery

After asking for feedback on my selection of images classmates and my self thought this image would be best suitable. The photo not only shows all 4 members of the Standard Procedure but i feel this image would work really well as a poster. This photograph was taken at Leeds Train Station after they had performed one of there first ever DJ sets as a group. I added the Standard Procedure logo to the top left, this also works well with the structure of the building above with the 'odd shaped' metal work.

After using the curves tool in photoshop i dropped down the brightness and made the image look rather distort with the noise levels, i think this effect works really well seen as though the image will be used for a background image for text.

choosing the right image?

Here is a collection of images that i thought would be appropriate for the poster on the magazine pull-out and also the background image for the interview. The image needs to be eye-catching, not too bright of colour and also to catch the attention of the appropriate audience. The audience will mainly consist of music enthusiasts of any age who dont mind listening to something a little different to the mainstream pop chart.

The Golden Age - The Asteroids Galaxy Tour

This is the song i used for my 'recording of music' subtask, i also used this for my subtask of presenting my collection of imagery.

Presentation (notes)

Constructivism was one of the last and most influential modern art movement to come from Russia, appearing around 1915. It evolved just as the Bolsheviks came to power in the October Revolution of 1917, and initially it acted as a lightning rod for the hopes and ideas of many of the most advanced Russian artists who supported the revolution's goals. It used ideas from Cubism, Suprematism and Futurism, but as a whole was an entirely new approach to making objects, which thought to ditch the traditional artistic concern with composition, and replace it with construction.

Vladimir Tatlin (1885-1953)

Said to be the founder of Constructivism and key member of the Russian avant-garde. Staged The Store exhibition in 1916. Best known for his unfinished Monument to the Third International. Never actually made, plans for it to be erected in St Petersburg, this was said to of not been safe enough to sub-stand weather.

Kasimir Malevich (1878 - 1935)

Malevich invented Suprematism in 1913, an early state of constructivism. This was a rt characterized by symbolic positioning of squares and rectangles framed by negative space. Malevich rejected pictorial representation, instead looking to capture the "expression of feeling…"

Alexander Rodchenko (1891-1956)

Painter and photographer. Invented the term "non-objective art", referring to geometric abstraction. became the leader of the First Working Group of Constructivists in 1921, one of the first Russian artists, along with Tatlin, to switch to industrial design. Also known for his photographs of Soviet Russia. The most recent example of Constructivism is the Franz Ferdinand album, you can have it so much better 2005, this reworks the famous Rodchenko photomontage ‘books’ from 1924.

Naum Gabo (1890 -1977)

Gabo was a russian sculptor in the Constructivism movement and a seeker to kinetic arts. Two of the most famous and still standing sculptures are seen outside the Guys and St Thomas’s hospital in London, this has been reworked into a fountain. The other is a giant metal sculpture in the middle of the city of Rotterdam, what has become a great tourist attraction.

El Lissitzky (1890 - 1941)

Russian designer, typographer, artist, photographer and architect was also an important figure of the Avant Garde. Most famous for his Graphic Design, El was said to set the Constructivist typography its own distinctive look, letters and words were at right angles to each other, they were framed by bold rules and borders printed in one or two primary colors. This was due to the lack of materials during the russian civil war.

Soviet Union (1850 - 1960)

A term used to define the large, influential wave of modern art that flourished in Russia, also known as the Russian Empire and the Russian Avant Garde. The term covers many art movements at the time, including neo-primitivism, suprematism, constructivism, and futurism.