Billboard Ad

This is my finished piece, i have tried to make it look more realistic but i was really struggling. Although  i feel like my initial idea clearly comes across and you can see what i was trying to achieve even if the design is not up to its best.

Newspaper Clipping

I found this newspaper clipping from Flickr and i felt this would be perfect for my piece,

After using the stamp tool in photoshop i was able to delete the text in the 2 boxes up and down from the blank center piece, this way i can add different horoscopes in-place to enhance the fact of it been a horoscope in a newspaper.

After adding in my text for the horoscope, advertising the program 'grand designs' i felt it needed something to draw attention to the horoscope. I mentioned using a red circle as if the user of the newspaper had read it and circled his horoscope...

Logo

I have chosen the name, YOUR4. Going on the fact that channel 4 have said there wont be no repeats on the channel i feel that 'your4' is as if the channel is directed at an audience that dont like repeats, 'its your channel' is the slogan.

Creating the logo its self was a quick easy decision, after having a little play around designing ideas i tried to take one further in Adobe Illustrator...

Initial Ideas

My idea for the billboard adverts is to write a horoscope that will tell the reader that they may be watching the new program on the new over 60 channel from channel 4. I need to either use a blank piece of newspaper and print my horoscope onto to make it look more realistic or design a piece that has the feel that it is in a newspaper. 

This is a nice example of what idea i have in my head, to grab the readers attention i may even consider putting a sort of red biro ring around the chosen horoscope.

Researching Horoscopes

After looking threw a number of horoscopes i have found that they all talk in a way to make the reader try and relate whats been said to there day to day life. They do that in such a way by using the words 'you may' and 'it looks asif' etc. To really make my advert come across asif it is a real horoscope i am going to have learn how to write in this mysterious style of writing. 

End Result and Evaluation

15 minutes of fame - Coming from Andy Warhol’s famous quote, “In the future everybody will be world famous for fifteen minutes.". The overview of this project was to create a pull-out for the magazine Wallpaper. The concept was to make the reader read/look/listen to something or someone for approximately 15 minutes. My initial idea was to choose a subject i was interested in, straight away i thought of something music orientated. After my first quick brainstorm i was keen on doing the pull-out on a group of friends who are currently getting a name for them selfs in the DJ industry. In a way this let my research element for the project down by having an idea the first day and going with that instead of looking and broadening my ideas. For the pull-out i decided to have a short interview what i was easily able to actually do the interview, i also created the front page as a poster and even chucked a CD in there for the reader to have a listen. I found it a lot easier to show my digital work on my blog other than using a book what i just jot notes in, i will definitely be using a blog for the majority of future projects. Overall i am happy with my final product and could relate to it been in a magazine although i feel a few things let me down. If i was to do the project again i would do deeper research and not rush into it as quickly as i did. I also think that my time management skills could of been better, i found my self rushing around last minute to have it finished. I have learnt a lot from this project, i designed a CD cover, not hard i know but its something i have never done before and for a first attempt i think it looks quite professional and i know my friends who i did the project on are keen on using the design for there CD’s. My Software skills have also improved using tools and techniques for the first time in inDesign and Photoshop.

CD Design

Designing the CD was simple, i found a template what had the specific sizes and spacings needed. I used the same image as for the poster, once it had actually been printed i felt using the same image looks abit too much but i was really happy with the end result of the CD and thought it looks quite professional. 

To hold the CD on the pull out i am to create a CD sleeve what i will place were the SPS logo is. In indesign i then cut out the area where the CD is going so the image and logo will match up when i attach the sleeve.

Interview (Question & Answers)

These are a few screen shots showing my progress on designing and layout on my interview page.

I chose the colour blue to highlight the asked questions, i felt blue was easily read but not to much 'in your face' sort of thing.

To clearly show who actually answered each question asked, i wrote the name in bold just before the answer. The font used is helvetica nue what i know is really over used but it needs to be used for something and felt this was perfect opportunity to do so.

To finish off the interview i added a couple of websites not only to make it look more profesional but a bit of an advertisement (go check them out). I added the SPS logo where the CD will be placed, the image really needed something extra there, it was looking abit dull.

Poster

After dropping my poster image into indesign i added the 15 minutes of fame title just underneath the logo, this way it enables the reader to straight away realise that its one of the many 15 minutes of fames. I was going to also put on here that there was a free taster CD in with the pull out but i felt it ruined the poster.

Chosen imagery

After asking for feedback on my selection of images classmates and my self thought this image would be best suitable. The photo not only shows all 4 members of the Standard Procedure but i feel this image would work really well as a poster. This photograph was taken at Leeds Train Station after they had performed one of there first ever DJ sets as a group.  I added the Standard Procedure logo to the top left, this also works well with the structure of the building above with the 'odd shaped' metal work.

After using the curves tool in photoshop i dropped down the brightness and made the image look rather distort with the noise levels, i think this effect works really well seen as though the image will be used for a background image for text.